…would still work as effectively as it did with another name attributed to it. Strange that’s not quite as poetic as I expected it would be.
Recently Gartner officially acknowledged a new product category they have called, Network Packet Brokers. Basically, this is a fancy name for networking monitoring switches – those intelligent switches that sit between a data center network and the monitoring and security tools. While we currently call our Anue Net Tool Optimizer (NTO) a Network Monitoring Switch, the name is less important than the “coming of age” of this category. Gartner’s Jonah Kowall and Debra Curtis published the vendor landscape for application aware Network Performance Monitoring and Network Packet Brokers. The Anue NTO is covered as an offering in the Network Packet Broker category. Simply put it provides better visibility into your network. This allows administrators to optimize their security, performance and application behavior. We are extremely pleased that Gartner featured our patented Dynamic Filtering in the report, indicating we have “more sophisticated dynamic filtering” than our competitors.
You will want to read this research – it covers the value proposition of our technology.
This report is important to us at Anue, as we’ve had prospects tell us point-blank – call us when Gartner covers your technology. Well, we’ve been on the phone – a lot. In many cases, our biggest sales challenge is not our competitors, but limited understanding of the value proposition and business relevance of our Anue Net Tool Optimizer offering. It’s a technology most people don’t even know exists, but when they understand its business and technological benefits they wonder where we’ve been all their lives.
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